1900s-1930s

Caminos al Norte

 

  • Mexican migration to the Central Valley
  • Revolution Stories
  • Establishing Community
  • Hard Times
  • Great Ranchos of the Valley

GOLD AND GRINGOS

Early American Transformation of the Valley 1848-1900

The California gold rush triggered a series of interrelated changes that transformed the central valley by the turn of the 20th century, notably: the rapid increase in population; the impact of the railroad; the development of intensive agriculture; the fast expansion of irrigation works; the growing demand for labor; and the spread of race-based ideas and policies, which led to a stratified, segregated society.  In the midst of these shifts, clusters of Mexicans (colonias) gradually emerged, a prelude to the coming wave of newcomers after 1900.

News of the discovery of gold in 1848 led to a human tidal wave from various parts of the world.  Among the first to arrive were Mexican, Peruvian, and Chilean miners; their expertise made them generally more successful than those without such skills, especially most American would-be prospectors, who usually entered the “diggings” later due to the distance to get to California.  Competition for productive claims quickly intensified, and resentment mounted toward those “foreigners,” whose relative success led to racially-charged efforts to force them out of gold country, such as the discriminatory Foreign Miners Tax of 1850, or if necessary, by violence.  The biased judicial system offered scant help to the “foreigners,” including Spanish-speaking miners (often referred to by the derogatory term, “greasers”); in the face of such injustices, most of them left for their homelands or the old coastal towns.  Their departure deprived the valley of potential businessmen, land owners, professionals and the like, given the opportunities afforded by the budding economy of the valley in the wake of the gold rush.

Some, however, resorted to social banditry, a form of resistance found in the exploits of Joaquin Murrieta, for instance, whose “gang” ranged over the valley, robbing coaches and their passengers of their valuables.  California Historical Landmark #344, near Coalinga, is the site where in 1853 Murrieta was allegedly killed in a shootout with lawmen.  Nonetheless, his resistance remains the inspiration for the trail ride of Mexican charros on the westside of the valley that has taken place annually since 1977.   

The end of gold rush had nevertheless left the state with a sizable population that was quickly augmented by continuing migration from other parts of country.  Land speculation and the entry of the railroad combined to accelerate the size of valley towns and cities by the 1870s, as much of their growth reflected the boom in agricultural production toward expansive markets, from figs and oranges to peaches and raisins—spurring a voracious demand for labor.  Farmers in particular turned to Asian immigrant workers, Chinese, Japanese, and Sikhs; but they were subjected to a series of racist immigration policy restrictions that over time dwindled their availability.  European immigrants as well as U.S.-born migrants were also tried, but they proved insufficient in number and/or in productivity.  African Americans also were recruited, yet again they were too few to fill the need, as irrigated farming spread from one end of the valley to the other.  By 1890, for example, according to the agricultural census of that year, 9,000 workers were necessary just to tend to the vineyards of Fresno County. 

Consequently, employers increasingly looked south for a source of labor, as the number of Asian immigrant workers fell victim to racially-motivated legislation; still later federal policies also restricted the entry of southern and eastern European immigrants. By 1900, drawn by the possibilities of employment, Mexican-born people began to appear in the census of 1900 in valley towns, such as the Morales, Romero, and Salazar families of Visalia’s ward #4; the latter headed by Jesus Salazar, who became a famed saddle-maker.  

Yet, for most people at the time, the historic connection to the Mexican and Spanish past of el valle del rio san joaquin went unheralded and little understood; only the names of certain places retained the residue of that time.  But a decisive period in that connection was in the making, which would irrevocably change the central valley.

By Dr. Alex Saragoza

Mexican migration to the Central Valley, late 1800s to 1940

New generations sought work in El Norte and in the Valley, where industries and agriculture were booming.

Conditions in Mexico drew them here

The success of agriculture in the Valley, in labor intensive crops, could not meet the demand that was successively filled by Chinese, Japanese, Southern and Eastern Europeans immigrants—until the country successively excluded them through immigration acts and downright racist practices. Cotton farmers even tried recruiting African Americans from the south, proving insufficient.  Europeans mostly entered from the east coast and found work in urban cities.  Armenians and Italians were especially attracted to agriculture, to the vineyards.  It was the land of opportunities, especially in agriculture, that made our Valley a multicultural breadbasket and enabled some to make fortunes and others to barely survive.  

The Asian Exclusion Act made Mexican labor attractive

The demand for labor grew, aided by the efficiency of transportation by rail and storage with refrigeration.  The population in California grew too, especially in urban areas that couldn’t grow their own food, creating local, national–and with the ravages of war in 1917–European markets.  World War I also took laborers from the fields, creating a vacuum that made the labor source south of our border more attractive, more available.

The railroads played a key role

Men had been recruited to work by American companies in northern Mexico’s mining and smelting operations as well as in the building and maintenance of railways.  It was the rail system that linked those economic activities to the U.S. railway system that paralleled the border, popularly referred as the Southern Pacific Railroad, with linkages to the main north-south railways–the Burlington line to Kansas City and then on to Chicago. The main railroad ports along the border were El Paso and Laredo.  The primary U.S.-Mexican railway connections from central Mexico to the border ports ran primarily through Chihuahua and Nuevo León.  

Discontent in Mexico and repercussions of the US recession of 1907

These developments meant a growing migration from Mexico’s heartland and richest agricultural area, the Bajio region, where the population was dense but land scarce by the turn of the 19th century.  Large landowners with political ties to the dictatorship of President Porfirio Diaz had been able to push out many small landholders, adding to the scarcity of land for the campesinos and propelling them to migrate, especially to northern Mexico.  Like in the Bajio, discontent smoldered among peasants and small landholders in much of the countryside.  

Given the importance of American markets for Mexico’s economy, the deep recession of 1907 in the U.S. and the financial panic that followed, had crippling consequence in Mexico as well.   The U.S. stock market lost about 50% of its value and the crisis it caused led to the formation of the Federal Reserve System in the U.S.  For Mexico, the recession had disastrous repercussions, as foreign investment folded, Mexican businesses floundered, agricultural prices dropped, and wages plummeted as employers tried to squeeze profits from their workers.  Discontent in Mexico flared and the anger toward the government of Porfirio Díaz and his cronies intensified.

The Mexican Revolution of 1910

The Mexican revolution of 1910 against the Diaz regime would last for more than a decade, with the most violent phase taking place from 1911 to 1920.  More than a million people died, millions were displaced, and hundreds of thousands migrated from their homelands.  The Baíio region was the site of much of the fighting, and large numbers of people from the Mexican states of Jalisco, Michoacán, Guanajuato, and Aguascalientes fled along the established migratory paths al norte.  They crossed the border, usually at El Paso, many making their way to the Central Valley to find work.  

The Cristero Revolt 1926-1929

The Cristero Revolt in Mexico led to another spurt of immigrants to the U.S., many again ending up in the Central Valley.  The dispute between the Catholic Church and the Mexican government became an armed conflict in 1926, when the Mexican president attempted to enforce the anti-clerical provisions of the Constitution of 1917.  Again, the fighting took place primarily in the Bajjío region.  With the migratory route and network firmly established from that area to California, many of those fleeing the violence of La Cristiada made their way to the Central Valley, drawn also by familial ties to others before them 

Mexican immigration in this period was one of most important population shifts in the Southwest and a period of great urbanization in the cities. Ten percent of Mexico’s population—1,500,000, one and a half million–immigrated to the U.S., a majority after 1915. Most went to Texas, then to Los Angeles because of railroad connections. Some came initially to California.  Many ended up in the Central Valley.  It was no longer a frontier region

Though many hoped to return, most remained in the Valley and began to build a new home.

REVOLUTION STORIES

My Father and the Revolution: Luis Medrano Moreno

Many valley families trace their history back to the time of the Mexican Revolution and the need to leave everything to find a new life en el Norte. Luis Moreno was born in 1899 with Yaqui and French ancestry and a childhood of deprivations. Even before the movie “Coco,” his daughter Carmencristina Moreno wrote that he was drawn to music and given a guitar out of pity by a vendor. His mother, against the waste of time it would give him, broke it on his back. Still he created his own hand-made violin and learned to play music he first heard in the cantinas and from other mariacheros, forming bands then considered lower class. Gradually he learned all four instruments needed for a mariachi at that time and began playing with others. Carranza’s forces found the 15-year-old orphan musician and conscripted him. Within a year he was shot in the right side of his chest and left for dead. Somehow, he made it to the Texas border and crossed with a companion over the swollen Río Grande. They were told if they could read the English sign they saw, they could enter. That “password” quickly spread to all who tried—Save Your Money. Luis went on to California and met Carmen in Los Angeles, where he wrote music and they developed a career as El Dueto Moreno. They were popular in early valley venues and television shows.  From the book by Carmencristina Moreno

Doña Julita Ruiz Alcaraz: Walked with her family from Central México to the US Border

My great-grandmother Julia Ruiz was born in a ranch named La Viga in Michoacán in the 1870’s. She married Luis Alcaraz and they farmed a variety of crops and raised cows, pigs, and chickens. After Luis’ death in 1906, most of the men of La Viga had either left to the United States to work or joined the uprisings, which were plaguing the country. When the Mexican Revolution began in 1910, she feared for the lives of her daughters. She told my mother that once when Pancho Villa and his troops arrived at El Rancho La Viga, she and others from the village fed them. but when the federales came, she hid her daughters up in the loft of a barn until they left the village. When the fear became unbearable around 1913, Julia and her children joined a few others and began an almost 1500-mile trek to the US border on foot. They traveled by night to hide from the federales and finally, months later, they reached Ciudad Juárez in Chihuahua and crossed the Río Grande into El Paso, Texas. They spent a short time in Texas before moving to Los Angeles, where a new generation settled and my U. S. family began to grow, eventually settling in the Del Rey and Sanger areas.  Rosita Arroyo Arenas

Aurelio Mendoza: From San Luis Potosí

At the age of 15 in 1910, Aurelio joined the Revolutionary Army under General Carranza. He was wounded, captured and given the option of becoming a Villista or being executed. He joined Pancho Villas’ troops and crossed back and forth from Texas to Mexico. He took his soldadera wife Petra to his parents’ home in Donna, Texas, where she died shortly after giving birth to their son, Jacinto, who was raised by his grandmother and aunt. In the one old precious photo of him, I see another man by his side who looks like someone in a U.S. uniform. Aurelio migrated to Sanger with his two eldest sons in 1943 as farm laborers. Eliza and the six remaining children joined them one year later. They resided in Sanger and raised a family of seven sons and three daughters. Six of the seven sons served in the United States military.   Elva Rodríguez

Angelita Vargas: La Cantinera

My grandmother Angelita, from what I was told about her, was married to a Spaniard in the late 1800s. She was a businesswoman, operating a cantina, a mercantile store and even a “women’s place” in Durango, Mexico. When the Revolution began, she had a choice: stay and be shot or have her businesses confiscated and flee to the US. She arrived in Texas in 1918 with one son and made her way through Arizona to California, where there were some relatives. With a second husband she raised two more daughters in Visalia and died in the mid-1980s. I picture her in her cantina in Mexico.   Richard Arenas

Cipriano and Preciliana Vásquez: Left Zacatecas

Grandparents Vásquez left their farm in Zacatecas because of the war and their concern for the safety of their family. There were seven children, including my grandfather, Cipriano. He and his brother worked their way to the San Joaquin Valley as laborers on the railroads with the Chinese crews. Until he died, Grandpa had frequent vivid nightmares of the beatings they received in the railroad camps when they were invaded at night by the “anglos.” Until he moved in with me, he slept with a gun under his pillow, the gun he brought with him from Mexico. Two of the things that remained with him through old age were his fear of being picked up and forced to return to Mexico and his occasional obsession with checking to see if he could get the Vásquez property back that they had been forced to leave in Mexico.   Cecilia Aranaydo

ESTABLISHING COMMUNITY

The early support mainly consisted of churches, food, boarding homes, and some businesses serving the Mexican community. Most families maintained sentimental ties with Mexico and identified themselves mexicanos. They were naturally attracted to the colonias (rural) and barrios (urban), and later by housing restrictions. These were the antidotes to alienation and discrimination and resources for the survival of the early families.

The Catholic Church in the Valley

Among Spain’s most enduring contributions and legacy in Alta California were language and religion. The setback for their missionary efforts came in the Mexican period, when the missions were disbanded, and the land sold or granted. It was a difficult time for the Catholic Church, with no support for their work of converting and administering to the native populations or settling California. They were overwhelmed by the Gold Rush gringos, as were the original Mexican and native populations. California’s population increased from 100,000 in 1849 to 400,000 by 1859.  By 1854 there were only five Franciscans left and they held and preserved the first registers of the church, now our primary source of history of the early periods. From 1769 they recorded 99,000 baptisms (mostly native populations) and 74,000 burials (mostly from diseases) by 146 Franciscan priests in service.  Six were killed. 

A Valley Chain of Parishes

A coastal chain of 21 missions, 4 presidios and 3 pueblos were established by the Spaniards from 1769-1821. One goal, however, of founding a mission in the Valley, was never achieved in the Spanish period, but a chain of valley parishes followed the population back from Mexico. The first parochial church was established in Visalia in 1861 in a stable, during the period of the Civil War and the movement of Union and Confederate soldiers to the area. It became a church in 1868, Santa María, the mother church of the valley. The first church in Fresno was San Juan Bautista, St. John, established in 1882 with an initial donation of railroad land and citizens’ contributions. They brought the Sisters of the Holy Cross from Indiana to start a school and by 1894 had 125 students. Santa Rosa de Lima Capilla in 1893 on the Tache Indian Reservation was before the founding of Kings County.  Another capilla served 60 families on the Tule Reservation in Porterville.

We could almost frame this new missionary period through the valley as similar to the coastal chain begun over a century earlier.  With the same “mission” of baptizing and administering to the religious needs of the community, these later priests and nuns followed the growing Mexican communities, creating places of worship throughout the valley, from churches to missions to capillas, even holding services in the fields.  They aimed to reach the population where they were, by horse, by train (sacerdotes de ferrocarril), from camino to autopista and then through radio and television airwaves.  Today there are over 74 parrish churches in our central valley area. “Ha recorrido un largo camino.”

Social Ministry

Like the missionaries before them, priests and nuns ministered to the native peoples, on rancherias, in barrios and colonias, serving as educators and working to provide health care.  Along with churches they established schools, clinics, hospitals, thrift stores, radio and television stations–St Agnes Hospital in Fresno and Mercy Hospital in Merced, plus hospitals with chapels, chapels in correctional institutions, women’s prisons and military centers.

Although their primary reach was to the growing Mexican and Mexican American population, they adapted to the next waves of Irish, Italian and Portuguese immigrants, and even addressed the African American communities originally brought to the valley to pick cotton. They became and saw themselves as the “arcoiris” of the valley, a tool of intercultural understanding and acceptance. Today a guesstimate of their reach in the valley would be that at least 50% of their flocks are Mexican or Latinos. 

Besides administering to the poorer and marginalized, many took up social causes and involved themselves in communities.  Their Ministerio Campesino y del Migrante reached as many as 250 camps and 5,000-20,000 campesinos. In the Depression years, they went to the cotton fields and orchards to “captar fieles.”  It was in the 30s when the periodical Central Valley Life was started, but without churches for lack of funds. 

The churches were instrumental in organizing support organizations, the Guadalupanos, the Caballeros de Colón, the beneficios mutuos and progresistas. To support their work and build more churches, they sponsored fiestas, bailes, jamaicas, rifas, posadas and all other events which became the social structure of the communities throughout the valley, the friendships, the dances where people met, and the philanthropy they engendered. If not money, people gave their time and their skills to establish and maintain their churches. In 1922 a Gran Festival de Nuestra Señora de Guadalupe attracted 9,000 Mexicans in a Fresno County of 130,000.

Hard Times

“Todo era de la pura fregada.” (Everything was very hard.) 

With such words, an elderly woman recalled the impact of the Depression on the Mexican community of the Central Valley. If the Depression hurt “big business,” the effects on the “little guy” can at best only be imagined. Agricultural production in the Valley dropped as prices plummeted in the wake of the Great Crash. While the New Deal programs of the Roosevelt administration offered some relief, farmers faced a dismal situation. The consequences for Mexicans in the Valley were equally severe.

THE DEPRESSION

The Depression dislodged thousands from their homes, businesses, and land. The haunting reality of Steinbeck’s Grapes of Wrath was only too true for many Americans. Displaced sharecroppers, tenants, farmers, and farmworkers streamed into areas that offered possibilities of employment. Droughts, dust storms, and floods served to add others to the movement of people in search of work. A job—any job—was apt to touch off a heated contest. The desperation of workers often matched that of employers. Frustration, dependence, and exploitation understandably flourished in such an environment.

Low profits inevitably yielded low wages. Fearful of losing their land, farmers attempted to maximize their often-meager returns—the pay offered to farmworkers declined as the availability of work dwindled. The competition for jobs only worsened the conditions of workers. For some, circumstances ultimately led to outrage and rebelliousness. For others, the concern over security overwhelmed the desire to protest or to strike. It was a painful dilemma: to fight for decent pay or to hold on to the little one had.

Mexicans responded in various ways to the Depression

Those with property struggled to maintain their holdings, produced as much of their own needs as possible, and hoped for the return of prosperity. Others joined the thousands seeking employment, at times, only to return jobless to the Valley. Still others fought for better working conditions, participated in strikes, and destroyed the myth of the “passive” Mexican in the labor confrontations of the 1930s in Pixley, Corcoran, Madera and in other localities. In many cases, Mexicans eked out an existence in the depressed economy of the San Joaquin Valley.

The ugly specter of prejudice again reared its head. In hard-hit urban areas, the unemployed sought scapegoats; “foreigners” became convenient targets. In cities with large concentrations of Mexicans, deportation pressures mounted. From Chicago to Los Angeles, in varying degrees of intensity, “repatriation” drives occurred. Mexicans were induced, at times coerced, into returning to Mexico. On the other hand, the need for cheap labor led government officials to minimize such efforts in agricultural areas. In short, the experiences of Mexicans during the Depression varied according to the circumstances of the individuals involved.

The Salazars

The Salazar family of Selma journeyed to the Midwest on the eve of the depression. For five years Jose Maria Salazar worked in the steel mills of Chicago. Repatriation pressures pushed the Salazars to Calexico in 1935. That same year, the family returned to the valley, toiled in the cotton camps near Corcoran, and eventually established permanent roots in the west side of Selma. A small restaurant soon arose next to their modest home—the beginnings of Sal’s Restaurant were in the making.

José Ramírez

For José “Red” Ramírez, a founding member of Veterans of Foreign Wars Post 8900, the Depression was spent in the Borden area near Madera. Pleasures were few: listening to the radio, (Amos n’ Andy, Jack Benny), Saturday night dances, a swim at Skaggs Bridge on summer evenings, and money permitting, a movie at the Rex Theater on Sundays. If one had an especially prosperous week, one could even invite a girl along to see los monos (movies).

Géronimo Manzanárez

Geronimo Manzanárez, a former employee of the Sugar Pine Lumber Company, was forced to seek another job when his children reached school age—no schools existed close enough to the family’s mountain home to send them to school. He soon landed a job on the Greenleaf Ranch near the San Joaquin River, and near schools for his children. At the time, few people would have guessed that his eldest son would graduate from UCLA, become a pediatrician, and establish a medical research company years later.

Robert Campos

Barely five years of age in 1930, Robert Campos helped in his own way around the family farm. The ‘30s meant families getting together, sharing resources, enjoying an occasional picnic among friends, and sometimes introducing a young “city kid” by the name of Michael Cardenas to the mysteries of the “country.” Passersby had little idea a future insurance executive and certified public accountant were “running around” the fields near Clovis.

The Villegas Family

For others, the Depression led to a return to Mexico. An eight-year-old child remembers only his arrival in Chihuahua and his consequent education in Mexican schools. Much later, his father, Francisco Villegas, would tell him of “repatriation” and of the country where Fidel was born. But Fidel, his father, and the family would return later to build a multi-million dollar food products business. Appropriately, it carried the name of their adopted Mexican “home”—Chihuahua.

Years of hard work and sacrifice had tempered the Mexican community.

However poor, their spirit remained unbroken. The festivities for the Virgen de Guadalupe continued every December 12th. Dancers performed El Jarabe Tapatío, accompanied by mariachi music, and applauded by large, appreciative audiences. Various organizations carried on their activities, albeit less elaborate than in the past. The Alianza Hispanoamericana, the Sociedad Morelos, Club Trece, and the Club Gaona provided welcomed moments of celebration.

For generations that followed, the realities of the Depression were difficult to appreciate. Mexican immigrants arrived with high hopes and had begun to reap the fruits of their labor. The Depression must have been a shock. Only in conversation does one begin to grasp the hardship of the era, and more importantly, the strength of the people who endured it. One must admire the perseverance of that generation.

Labor Camps

Because of the discrimination against the “Oakies” and their reputation of living in filthy situations, the shacks outside towns were described as “Little Oklahomas.”  By the end of the severe Depression years, the government eventually helped build camps, about 13 in California by 1941, service 45,000 people.

Filipinos could enter more easily, being a territory, and were preferred to Mexicans, pitting them against each other.  “Oakies” still had one advantage of being “white” and Filipinos were a threat to Mexican fathers of daughters, as most were solitary men.

The Depression slowly lessened its grip on the nation and the Valley. Between 1930 and 1935, Fresno County farmland declined by nearly 430,000 acres. By 1940, however, acreage figures had practically reached pre-depression levels. Given the importance of agriculture to the Valley, the increases in crop acreage implied a general improvement in the area’s economy. Still, as late as 1941, the country counted six million people out of work.

Deportations, a “Decade of Betrayal”

The Great Depression and the years that followed pitted native against foreigner, as jobs became scarce and welfare costs rose.  Although Mexican pride resisted accepting aide, that community was hit even harder as laws and attitudes were directed to the Mexican population despite citizenship or not:  GO BACK TO MEXICO.

After weathering extreme hardships to keep families and lives together, US cities across the nation squeezed out their Mexican population with laws and meager offers of help with transportation, calculating the costs saved from welfare and the competition of jobs.  From 1931-1935 the Repatriation programs put together across the nation managed to dump families on Mexico’s border by train and boat and any other transportation available, separating families and those children born in the US with agonizing decisions to find ways to stay while women were torn between accompanying their husbands who were deported and their children who could stay.  

From Mexico’s side came the argument that these persons had contributed to the US success and should be the responsibility of that country.  Nevertheless, they attempted to deal with the returnees as best they could, assisting with transportation from the border to states and offering a deal on a piece of land.  They, too, feared that the returnees who had businesses up north could create competition for their own country, trying to emerge from its own devastation of the Revolution. Conflicted also, the nation to the south also devastated by political and economic problems, thought the returnees might help develop their economy with skills learned up north.  One million Mexicans would experience Repatriation, as many as half were US citizens, children born here. By 1935 they subsided with a New Deal and a better economy and Mexicans started returning.

Pixley Cotton Strike of 1933

Between 1924 and 1930 migrant workers had employment in the valley in the summer and fall, but returned to southern California during the winter, a yearly average of 58,000 Mexicans.  The cotton strike, which broke out in October of 1933, involved 12,000-19,000 workers, paralyzed cotton farming operations in several counties for almost four weeks and threatened to destroy the state’s cotton crop valued at more than $50 million.  The Cannery and Agricultural Workers Union, affiliated with the Communist Party, spearheaded the organization of the strikers, 75% Mexican.  The strike was called because cotton growers rejected a demand for increase in wages from 60 cents to $1 for 100 pounds.  The final settlement was for 75 cents, but only after a violent confrontation in the fields that left scores of workers wounded and three killed by growers firing from ambush (they were identified, tried, and acquitted by a jury).  The strike caused such apprehension among farmers that it prompted them to organize vigilante groups, most powerful the Associated Farmers of America.

The Strike ended because it had caused enough suffering in the conclusion of the organizers, but it was considered a victory for the strikers because it changed the image of Mexican workers as docile and inferior, to be manipulated.  Since 1910 most of California’s labor force became Mexican, by 1933 75% in the valley. Cotton production had increased the seasonal work of migrants into winter through February and made it easier to keep a more permanent residence in the valley instead of returning to the south each year.

The greater forces and factors determining the size and frequency of strikes in agriculture was the prevalence of large-scale farms that underpaid workers to increase profits. Their domination of agriculture and labor unrest resulted in 42 strikes in the valley.  The cotton strikes stand out for being more violent and they centered around the dominant ginning companies, foremost Anderson Clayton, who were controlling the wage scale.  

Although the Depression contributed to lowering wages from $1.45 in 1929 to 40 cents per 100 pounds in 1932, the wage cutting power was the force to be confronted.  In 1933 the wage was 60 cents and raised to 75 cents after the Pixley strike.  It increased to $1 in 1936 and declined to 80 cents in 1939.  According to a report by the California State Relief Administration 1930-1935 the average earning of migratory farm workers declined from $381 to $289 and average amount of employment from 7.5 to 5.9 months.  That was well below the minimum subsistence levels of $780 and $850 in those years.

Beside the extremely hard work, the migrants faced stereotypes which ran from “docile, fairly intelligent under competent supervision, obedient and cheap.  If he were active and ambitious, he would be less tractable and would cost more.”  Farmers regarded Mexicans as a desirable addition to the population, for they were a class of people who would always be content with performing the menial tasks, thus leaving other people free to engage in a higher order of enterprise.”  Racially inferior beliefs were behind these, but also a practical attitude that they could be deported if they gave any trouble, and that they were not the economic threat like the Japanese, who were engaging in their own farms. They called them stupid, unambitious, spending money unwisely and content with their conditions.  Not after the strikes like in Pixley. 

Chacón, Labor Unrest and Industrialized Agriculture in California:  The Case of the 1933 San Joaquin Valley Cotton Strike, in Aquel Entonces by Manuel González

Negative images of Mexicans during this period fostered alienation and prejudice. 

The new KKK appropriated of the word “Fiesta” for their statewide event at the Fresno Fairgrounds in 1924 (they attracted thousands). William Randolph Hearst had a newspaper empire known for the term “yellow journalism,” and its anti-Mexican slant.