1940-1950

Seeds of change

 

  • Veterans
  • Braceros
  • Sabor del Valle

SEEDS OF CHANGE

Mexican Americans and mexicanos in Wartime 1940-1960

By the onset and during the WWII era, the valley witnessed the coming of age of the children whose parents arrived prior to the great recession.  In that light, many had become in effect Mexican American, essentially bicultural and bilingual, and whose sense of citizenship leaned decidedly toward the U.S.  Mexican American youth in particular began to acculturate toward mainstream adolescent norms, listening to 1950s rock’n’roll, although many Mexican origin “teens” continued to go to dances, weddings, and fiestas that featured traditional musical fare.  By the end of the 1950s, the Mexican origin population had become much more diverse.  

WWII had an enormous impact on the history of the Mexican community of the central valley.  Men of a certain age volunteered or were drafted to serve in the U.S. armed forces during WWII—setting an example that would be replicated in subsequent wars and conflicts involving the U.S.  For many of these men, their military service held several meanings– identity, perceptions, and exposure to new routines, ideas, people and cultures—and were changed by the experience.  A few were recognized for their exceptional bravery, but most Mexican origin servicemen simply “did their job” as best they could. As it turned out, these veterans would often play a key role in the formation of the civil rights groups after their military service. 

The wave of immigrants during the Bracero program in a sense replenished the cultural base of the Mexican origin community of the valley, infusing it with newcomers (recien llegados) who spoke primarily Spanish, more likely to attend the showing of Mexican films, listened almost exclusively to “Mexican” radio, and who often reanimated the “Mexican” commerce that had developed to serve the earlier wave of Mexican immigrants.  

Particularly in the larger towns like Fresno, especially women were being employed as waitresses, secretaries, sales clerks, and the like, no longer confined to field work, packing houses, canneries, and other forms of manual labor.  The nascent middling sectors of Mexican origin gradually expanded with the multiplication of Mexican-owned businesses and a smattering of professionals, such as teachers, social workers, and lawyers, several of whom had graduated from Fresno State College

Despite the advances made by the Mexican community, the 1940s and 1950s were also a period when the fledgling movement for civil rights accelerated in the face of continuing forms of racial prejudice, discrimination, exploitative working conditions, substandard housing, electoral underrepresentation, and related forms of injustice toward people of Mexican descent. Organized resistance emerged in the battles of the National Farm Labor Union and its successor, the National Agricultural Workers Union to improve wages and work conditions, the appearance of Community Services Organization chapters, the formation of the Mexican American Political Association (MAPA), and the activities of the Viva Kennedy Clubs in the 1960 presidential campaign of John F. Kennedy.  These groups contributed toward a more assertive effort to advance the civil rights of the Mexican origin community of the central valley. 

By Dr. Alex Saragoza

WARTIMES

Men of Mexican origin, and some women, have participated in all our country’s wars, distinguishing themselves in each one. In Europe, North Africa, the Pacific and Korea, they served.  And if not in uniform, others lent their hand in other ways.  Wpome took jobs in factories and canneries (remember c-rations?), and some left to work in the Bay area and then returned after the wars. (Alex)

WWII

The 1940s was a period of war and its aftermath.  The US was opposed to involvement until Pearl Harbor and then the country went to war with a burst of patriotism and eventually 50 million troops all over the globe.  The US needed labor for both war and domestic production, giving a chance for jobs to women and Mexicans (although many had to leave when the war was over).  Japanese were interred, even in the valley, and some Mexicans on their farms held them until they returned.  Eventually African American Tuskeege Airmen, Navajo code talkers, even Japanese soldiers proved themselves with valor, and certainly Mexican Americans, with more medals proportionally. Wartime took everyone’s efforts, but society still was prejudiced and racist.  These veterans, however had a taste of other countries and cultures and developed a lack of tolerance for the way things were. 

This was a period of the Good Neighbor policy to woo Latin America to support the war effort (only Mexico sent troops).  Walt Disney was sent to produce a beautiful version of south of the border in 1940 with Los Tres Caballeros and Saludos Amigos, and Carmen Miranda became the stereotyped Latin bombshell.  Audiences both sides of border were captivated until the war ended–and so did the Good Neighbor Program. Disney’s Pato Donald and other characters became targets of Latin American anger against the U.S

In the national picture, the valley played a part not only through our veterans, also through the government-to-government Bracero program that agricultural interests were able to bring about.  At first it was seen as a wartime, patriotic contribution of Mexico’s labor to the war effort and the braceros were “soldiers of democracy.”  

The Korean Conflict

War came again in 1950-1953 and valley Mexican Americans joined for their country, their family, or the benefits. The iron curtain and the Berlin Wall eventually gave way.  Not forever could a wall separate people and countries. 

Profiles

Mexican Americans have distinguished themselves in joining the armed forces, volunteering and drafted, and many from the same family. We profile a few of these, why they joined, what they did during their service, and what they did when they returned.

Migration is the failure of roots.  Displaced men are ecological victims.  Between them and the sustaining earth a wedge has been driven.  Eviction by droughts or dispossession by landlords, the impoverishment of the soil or the conquest by arms—nature and man, separately or together, lay down the choice:  move or die.   Those who are able to break away do so, leaving a hostile world behind to face an uncertain one ahead.

Ernesto Galarza, Merchants of Labor

BRACERO PROGRAM 1942-1964

With WWII and the national need for workers in factories, railroads and the fields, jobs opened on all fronts–for women in non-traditional work and for imported Mexicans in the fields, as the men went off to war. Mexican Americans themselves answered the call for service and left what jobs they had.

With the War as impetus, the US was compelled to give in to the growers demands for wartime and domestic production by negotiating with Mexico for a legal use of their workers, a first-time government to government agreement that benefitted both countries, despite the problems it created.   The U.S. needed to support the growers, and Mexico’s rural poverty was overwhelming.  It provided the growers cheap and dependable labor legally. It provided Mexico with an escape valve to the rural poverty and discontent and a source of economic stimulus from the $200 billion sent back by its braceros. From 1942 to its demise in 1964, 4.5 million braceros tested a national effort at contracting labor legally, both the process and the results.  It was a highly controversial struggle, as both countries had to deal with the politics and the ramifications.

The Agreement

The basic agreement negotiated by US and Mexican governments was the controlled selection and employment of campesinos for temporary work in the US, and in the initial period the railroads. Mexico set up recruitment centers in several rural states.  The growers wanted them closer to the border. When the word went out, at first Mexico City was overwhelmed.  It was up to the Mexican government to recruit, select and certify the braceros.  They had to be Mexican citizens, fulfilled military obligation, campesinos without land, young (and preferred single).  They passed a physical exam in Mexico with Mexican doctors paid by US funds. Most of them paid a mordida in Mexico for the privilege.

The U.S. set up receiving stations.  The incoming braceros were sprayed with DDT and assigned to employers.  These were the growers who had completed a process of certifying that there were no domestic workers available, that they agreed to provide transportation from the border and back for periods of 6 weeks or so, would give “prevailing wage,” and housing.  Food costs and 10% of their wages were deducted, to be deposited in a Mexican bank for the purpose of purchasing farming instruments and supporting the returning braceros.

The bracero program matured in phases, first the looser experiment, then more institutionalized with PL 78, and finally dying for lack of US support. It always competed with domestic farm labor interests and was an impediment to local organizing efforts. 

The agreement became increasingly controlled after 1944 and manipulated by the growers and their associations, acting almost as a union would, with the Mexican government at first the representative of their citizens and protector of their rights and treatment.  Complaints from the braceros were centered on the food they were provided, the records kept, the housing, and the dangerous transportation, resulting in accidents.  And as far as the formal complaints made, they were officially small and those were centered mostly on the number of work hours they were provided, as little as 2-3 hours a day. 

Evolution of the Program

The negotiations reached congressional level by the time of President John F. Kennedy and the Democrats ideas of the New Frontier and War on Poverty, which swung farther to the side of the domestic farmworkers and ended the program in 1964. The farmers had to deal now with growing unionization and strikes as the domestic workers began to demand even the basic advantages the braceros had received—housing, transportation, health care, insurance (though still inadequate). It set the stage immediately for the organization of the fields against the associations of the growers.  

At the same time farm work had changed, mechanized.  The greatest need for braceros in the southwest and our valley was for cotton and fruit. Cotton was 90% hand-picked when the program began and only 5% not by machine when it ended. Family farms also declined especially from 1950-1957, as large growers and agribusiness grew.

For those 22 years, the nascent organizing of farmworkers was almost impossible. With growers able to get a supply of legal workers, domestic ones had no leverage.  And when the legal supply was not enough, there was always the illegal ones, in this period termed “wetbacks,” with very little risk at lower cost and deportations if needed.  Growers had argued that Mexican workers were better, more dependable, suited to stoop labor, and that the money they sent to Mexico was a form of foreign aid.  Labor argued that the reason domestic workers were not as desirable was the wages paid.

“Drying Out”

When in the mid-50s the “wetback” workers outnumbered the braceros and were collecting at the border in great numbers to cross, in 1954 a rush across the border overwhelmed the system. For a short period that was solved by arranging for those apprehended to return to Calexico, pay $25 fee (grower), step one foot in Mexico and then reclaim entry as a returning laborer. It didn’t last long. The growing problem had to be solved by another wave of mass deportations. “Operation Wetback of 1954 “ is one of the incidents in history that has resonance today

Operation Wetback 1954

One of the problems both governments wished to solve with the controlled legal immigration of the bracero program was that of the ebb and flow of the uncontrolled border crossing of those more destitute or unable to get in the bracero program, the “illegals” or “wetbacks,” as the term used in this period.  Even Mexico had advocated for more strict penalties for hiring these persons who migrated and assembled at the border, to cross a river or a desert.  But the growers saw them as an extra resource of labor, cheaper and deportable when not needed and contributed to the attraction.  Thus, there were three pools of workers for agricultural needs.  By 1954 there were 309,033 braceros legally in the U.S. and over 1 million estimated “wetbacks.”  The wave of anti Mexican hysteria that was triggered by an economic downturn, resulted in an almost military approach to mass deportation, separating families, stranding deportees across the border, and damaging U.S. reputation.

Deportees: The Coalinga Story

Deportees taken by plane and crashing in Coalinga on January 28, 1948, became known through versions of the song by Arlo Guthrie and sung by Joan Baez and valley musicians. Local author Tim Hernandez researched and wrote a book about the incident, “Know you by your Names,” and led a broad effort to identify those who died in the incident and honor their memories.

End of the Program

In 1963 there was a showdown in Congress that ended the Bracero program.  Labor had finally found a favorable administration.  Highlighting the problem, in September thirty two braceros were killed and injured in a bus collision with a train in the Salinas Valley. The CBS Documentary “Harvest of Shame” in 1960 had also brought the situation of poverty into the open, and John Steinbeck’s Grapes of Wrath was also used to highlight the plight of farmworkers. Mexico still wanted the last extension, which Kennedy granted 1962-1963 to allow them to adjust to the consequences. By 1960 only 2% of the farm labor were braceros.

The A(thletic) Team

In 1964, with the end of the bracero program, the Department of Labor proposed to use high school students during the peak summer harvest season. It would address the need for student summer jobs and select top athletic students.  They needed 20,000 students, but the program failed from the start, when only about 3,000 showed up. Students could not endure the conditions that the Braceros experienced—start before dawn, sometimes 110 degrees, rain, and bologna sandwiches.  

Epilogue

About 10% of the Bracero’s wages were withheld between 1942 and 1949, sent from U.S. banks to Mexican banks. The Mexican government had no records of the savings.  After lawsuits, the Mexican government created a fund to compensate survivors and their families up to $3,500 if they could prove their claim with documentation. The controversy is still being resolved. 

An ex-bracero writing President Avila Camacho 1942

I am one of those old men of fifty years who, with my eleven children, has formed part of that flock of field hands who are dazed and brutalized by misery. I have seen my little children seek sleep’s refuge in order to quiet their hungry stomachs; I have heard them talk in their sleep and their words make it clear that they are dreaming of bread; I have been driven crazy by a desperation that has made me unjust, cruel, and coarse to my self-sacrificing companion; I have cheated, tricked, and deceived the shopkeepers; I have tried to find the solution to my problems in gambling, with counterproductive results, and I have sought befuddlement in liquor. I have felt the temptation of suicide, murder, ad theft; and I have dreamed of money, of lots of money—money to buy bread, housing, health, and education for my family. The life of field workers in the U.S. is disgraceful!  When they work, they live in agony, and when they don’t work they agonize and die, or watch their families die without knowing how to avoid it!

When someone wanted to stretch their back, the crew boss would yell, “Hey, bend over, I don’t want to see any posts!

Daniel Caudillo, Lindsay, California 

I rubbed my hands with a dried-up corn cob until they bled so that I could get calluses.

Joe Ruiz, Porterville California

West Fresno

The West Side of Fresno was a multicultural mix in the 40s and 50s, home to most of the Mexican American community then.  

The West Side, as it was in the 40s and 50s, is still in the memories of many Mexican American families, from the stores to the restaurants to the dances and swimming pools.  Armando Rodríguez remembers Mexicans could swim in the pools on Sundays because they drained it on Mondays.  Dolly Arredondo remembers a friend who couldn’t swim with them because he was too “morenito.” They lived on the West side because their families had, because it was home, comfortable, and where they were wanted.  It made the West Side a cultural ethnic mix and a place to start a business.  Armando Rodríguez’ father Jorge opened a tailor shop, Michael Cardenas’s father a barber shop and a pool hall. Dolly’s parents had El Zarape Café and Bar.

Rainbow Ballroom

The Rainbow and many ballrooms throughout the valley were places of dances held by the clubs and associations, especially in the Golden Age of Mexican Music.  The Rainbow, originally built as a Natorium (indoor swimming pool), was converted to a dance hall and served as the place of community entertainment, especially USO events in the 1940s. It gradually fell into Mexican ownership (Emil Torres and then Leo Valdivia) and increasingly served more as the recent Mexican immigrant community’s dance and social hall.  Los Tigres del Norte and other great Mexican acts passed through it over the years.  Today, Leo Valdivia and his children are major promoters of Mexican music throughout the community.

First Mexican Baptist Church

The West Side’s historic First Mexican Baptist Church, founded in 1920 and constructed in 1927 on E Street, probably had at its peak only about 200 parishioners, a protestant faith serving a mostly Catholic Mexican community.  One of Its pastors, Reverend Noe López, came to Fresno from Raymond, Texas in 1941 with parents, grandparents and ten siblings. Working in migrant camps led somehow to an interest in both agriculture and ministry, and ultimately a doctorate in psychology.  Not only pastor of the church, Noe started a Christian Health Clinic and a Hispanic Masonic Lodge.  Later he also became a school psychologist for Fresno Unified School District, and his wife Alice a secretary.  He was a known leader in the community as it entered its civil rights phase.  When the church needed $75,000 of repairs in the 60s, he did it through many contributions and $738.  In those times the church was both for worship and residence.  

SOCIAL LIFE OF THE 1950s

After WWII the booming economy and the rush to suburbia set the cultural stage.  Frank Sinatra, Bob Hope, Marlon Brando, and Fred Astaire were the movie heroes, escape during the war.  There were also the USO and events at the Rainbow Ballroom, movies Casablanca and Gone with the Wind. Then came television, McDonalds and Disneyland.

The 50 million Elvis fans included bicultural Mexican Americans who loved both Elvis and Frank Sinatra.  Dick Clark and Bandstand, rhythm and blues came out of the juke boxes and in Mexican communities it was the Golden Age of Mexican Music—Sabor del Valle.

In the 40s and 50s, people met at the ballrooms throughout the valley, the Rainbow and Palomar in Fresno and the Sanger Ballroom.  This generation was truly Mexican and American, absorbing and participating in both cultures—still under stigmas and stereotypes that tended to limit what they could do or could not do. 

The U.S. culture also began to accommodate features of Mexican American and Latin American culture, especially in music and in the movies.  The Latin taste in the 50s was Richie Valens and La Bamba or West Side Story. On television, it was I love Lucy, Zorro, the Cisco Kid, and Mexicans and Indians portrayed in the westerns and forming new stereotypes.  Music with Prez Prado, Xavier Cugat and the Latin bands competed with rock and roll music, stirring things up and preparing us for the 60s. 

More seriously, the McCarthy hearings sought out communists and nuclear threat brought duck and cover bomb drills.  Sputnik went to space first.  Civil rights were stirring in the country, on buses and in schools.  Women, African Americans, Native Americans, and Mexican Americans began to see the signs.  

KGST Radio Station

In 1949 the first Spanish language radio station (and the first owned by a Mexican American) went on the air.  Other stations had experimented with Spanish program blocks, usually early mornings, but they did not attract enough advertisers.  KGST could also offer nighttime programs when the airwaves were less crowded.  It was one of the earliest in California to provide Spanish language programs all day, every day, and was the forerunner to the many stations that began in the 1960s and dot the dial today.  Radio has been the primary road to reach the immigrant community. Radio celebrities founder Juan Mercado, General Manager Benjamin Gutierrez and Estella Vasquez Romo were employed since its inception and became the local source for public service announcements, jobs, news especially of Mexico, and maintenance of the currently popular music with dedications on the air.

Club Gaona

Club Gaona, established in 1936, was the major organized club in this period in Fresno. Armando Rodríguez told the story of how it raised funds through dances, bought land, hired architects to plan a state-of-the-art dance hall with revolving stages—then lost it all in a series of circumstances.

Azteca Theater

Arturo Tirado brought Spanish language films and Mexican movie stars to his Azteca Theater on the West Side of Fresno. He was not only an early community leader and supporter of fiestas patrias, he was sometimes referred to as the “Mayor of West Fresno” for the many ways he served his community. The Azteca was one of several Mexican movie theaters in the Valley, including the Rex, which had been established in the 1920s.

Mexican Food Service

Salazar’s Original Mexican Restaurant in Selma, along with the initiation of the Ruiz food business were established in this period, anticipating the expanding restaurant businesses that increased in each of the following periods to today.